Cuberis Moves in to Golden Belt

By Jerome Brown
NCCU Staff Writer
the Durham VOICE

In the Web 2.0 era, the importance of having an interactive, attractive, and well-designed website is integral for success. Cuberis, a graphic design firm, has recently moved to NECD and can help those who lack design skills or knowledge.

Ray Parrish (standing) and Web developer Will McCreary look over plans. Photo by Jerome Brown.

Cuberis provides clients with personalized websites, logo and print designs, and other promotional resources. It was founded in 2003 by Adam King and Ray Parrish.

Cuberis has designed websites for business such as North Carolina-based restaurant Armadillo Grill and organizations such as the Animal Protection Society of Durham and Duke’s MBA Association. Individuals often utilize Cuberis’ services as well, most notably Kathy Reichs, producer and inspiration for the hit FOX television series Bones.

“From the start, we wanted to cater to a wide range of clients, from nonprofits to individuals,” said Parrish a 2000 UNC-Chapel graduate. “The most gratifying feeling is seeing when a client is utilizing their site and managing many pages of content.”

Their work has garnered numerous accolades. In conjunction with Raleigh firm, The Department of Marketing, they won three awards for design of the Pro Financial Services website and two categories of the 2007 ADDY Awards of the Triangle of North Carolina for its interactive flash website design of Armadillo Grill. The ADDY Awards, presented by the American Advertising Federation, calls itself the world’s largest and toughest advertising competition.

On Sept. 1, the firm moved into a spacious 1,364 square foot office space with large windows on the second floor of Golden Belt Building 2. It is a welcome change from their location in a tobacco warehouse on North Duke Street. The move to Golden Belt has provided Cuberis with more office space and an opportunity to hire more staffers.

“It’s great to move into Golden Belt, we get to make it more of an office space,” said Cuberis graphic designer Lydia Hill.

“We also get a chance to decorate,” added Alisa Herr, web developer.

With their move to NECD, Parrish hopes to have a larger impact in the community.

One of Cuberis’ most notable impacts in the community has been with the Animal Protection Society of Durham. They provided the APS with a web content management system (WCMS) that allows editing of the pages of animals available for adoption, blogs, and various website functions. The establishment of the software has been a welcome addition for the APS.

“A couple of years ago we decided we needed to revamp our site and Cuberis provided us with a fabulous site,” said Simon Woodrup, director of community outreach for APS of Durham. “The site has helped us save the lives of animals.”

For Cuberis, a new office means a move into NECD and the chance to become another viable pillar of success in the community.